Issues
Bureaux de Change across the world are competing for
the attention of jet-lagged, cost-conscious travellers. Customer
loyalty to a particular foreign exchange brand is rare - you
need to be be visible, you need to be helpful, you need to be consistent and you need to offer an
appealing range of services.
How we helped
Redfern
created a powerful and no-nonsense communications system that engaged customers at all levels, ensured greater visibility, flexibility and yet at the same time delivered global consistency.