Issues and challenges

Infinity were offering bespoke solutions to the FX challenges their clients faced. The directors felt the a new identity would help them move forward and raise understanding of what InfinityFX does and how it does it.

How we helped

We facilitated a brand workshop with key stakeholders. The workshop was highly successful and allowed Redfern to establish a set of brand values, brand tone-of-voice and proposition ‘Insight, Innovation and above all Integrity’.

The proposition supported the new vision for the company and became a ‘north star’ for the Infinity team.

With the name and the strap line both featuring ‘In’ the new logo was an 'in'stant success.