BlackRock is a premier provider of global investment management, risk management and advisory services to institutional and retail clients around the world. The challenge was to identify a consistent and relevant suite of brand imagery for all client facing literature.

How we helped

Redfern created a suite of imagery that supported the BlackRock brand positioning:

Prepared: Prepared Minds, Powerful Technology, Global Perspective.

We created technically complex light sculptures that articulated the sophisticated and focussed qualities of the BlackRock client service offer.


A cost effective, coherent and consistant literature system that supports the BlackRock brand in the UK.