Issues
The Travelex Cash Passport is secure and convenient pre-loaded foreign currency card for use at millions of bank machines, shops and restaurants abroad. With both leisure and corporate users across the world the card needed a strong, cohesive and recognisable visual style that transcended language and culture.
How we helped
Redfern produced an in-depth global guidelines document that carefully managed the 'aerial' imagery theme across all applications. Over fifty different cards were produced and each card required on-brand point of sale visual imagery.
Results and Benefits
A successfully managed launch in many territories across the globe that has helped CashPassport become the industry benchmark for pre-loaded foreign currency cards.