Issues
BlackRock is a premier provider of global investment management, risk management and advisory services to institutional and retail clients around the world. The challenge was to identify a consistent and relevant suite of brand imagery for all client facing literature.
How we helped
Redfern created a suite of imagery that supported the BlackRock brand positioning:
Prepared: Prepared Minds, Powerful Technology, Global Perspective.
We created technically complex light sculptures that articulated the sophisticated and focussed qualities of the BlackRock client service offer.
Results
A cost effective, coherent and consistant literature system that supports the BlackRock brand in the UK.