Issues and challenges

With a richly diverse back catalogue and an ever-growing new artists repertoire, EMI Classics CD covers required a simple creative branding structure that preserved the core brand, yet allowed articulation of individual artists styles.

How we helped

A simple solution: protect the EMI brand identity, retain a consistent brand representation and develop consistent artist visual signatures.

Results and benefits

The branding framework improved retail presence, improved customer navigation at point of purchase and raised awareness of EMI Classics key artists and performers.