Issues and challenges
Cedar Communications is a leading magazine publisher and web content provider, specialising in magazine contract and customer publishing in London. In 2009 Cedar commissioned Redfern to create a new brand identity. In 2020 Cedar once again turned to Redfern with desire to evolve the 2009 identity and take on board the new Cedar brand values.
How we helped
Redfern audited all of Cedar's communications to assess where we could make improvements and what aspects we should be retained in the brand evolution. None of Cedar's competition used a handwritten wordmark and to help further - Cedar wanted the evolved identity to express the 'craft' of their work.
Cedar's six brand values (for internal audiences) and the brand proposition -'Big Ideas, Smart Content and Commercial Success' - were developed and included in the identity toolkit and applied around the office and on client-facing materials.
Results and benefits
Cedar's new identity has helped reinforce it's reputation as the UK's leading customer relationship magazine publisher.