Today the World Cancer Research Fund International has revealed a new branding created by Redfern Design. The new identity appears on four web sites representing USA, the Netherlands, the UK and Hong Kong. Along side the new master brand Redfern have developed a public 'healthy lifestyle' campaign and an academic research brand.

Redfern have been working with all members of WCRF's global office network in ensuring the new branding is appropriate and enthusiaticallly adopted by the many and diverse local audiences.