Issues and Challenges
The Promigas Corporation owned a chain of compressed natural gas retailers, called GNC, across South America. GNC is a generic name for compressed natural gas. The name could not be protected, was not inspiring, nor memorable.
How we helped
Redfern created a new name and identity that supported the customer
proposition; clean, economical power. We were inspired by the natural grace and power of the gazelle and of course the benefit of having the commodity in the name!
Results and BenefitsAfter a high profile launch Gazel is now South America's leading compressed natural gas brand, with high customer recognition.