Issues and challenges

Schlumberger Business Consulting (SBC) is the world's leading business consulting brand in the energy sector. Over a period of ten years the brand reputation had far outstripped the brand 'look and feel'. It was time to bring into line SBC's communications with its reputation.

How we helped

With due diligence to the equity of the SBC identity, Redfern were tasked with defining a 'look and feel' based on the SBC brand values. - Clarity, Visionary, Know-How and The Long View. Redfern developed a technical linear graphics system, derived from the existing logotype and applied it across all media, including templates, HTML e-mails, presentations, advertising and literature.

Results and benefits

A more unified look and feel based on the brand values. Ready to use templates that made both external and internal communications a joy to use and read!