Background
The Institute of Physics (IOP) is a UK-based learned society and professional body that works to advance physics education, research and application. It was founded in 1874 and has a worldwide membership of over 20,000 and a remit to promote physics and bringing physicists together for the benefit of all.
Issues and challenges
With the move into a state-of-the-art headquarters in King's Cross in 2019, it became apparent the the Institute's communications were also ready for an up-grade - they had become unstructured, inconsistent and visually confusing. There were six audience types and each required a distinctive way of being spoken to - both visually and verbally.
How we helped
Redfern created a rigorous brand framework that signalled IOP but allowed flexibility and articulation across various media and audience groups. Redfern introduced an IOP red banner across all communications. Apart from the logo, it is the one significant device that holds the entire communications system together. Behind and below the banner are eight styles of imagery - each dedicated to one particular audience or sub-set.
Redfern created key publications including membership booklets, reports, awards, magazines, exhibition stands and a concise set of guidelines to support the implementation.