World Cancer Research Fund International champions the latest and most authoritative scientific research from around the world on cancer prevention and survival through diet, weight and physical activity, helping people make informed lifestyle choices to reduce their cancer risk.
The organisation has offices in the United Kingdom, Unites States, the Netherlands and Hong Kong - each operating under a local variation of the Global brand.
Redfern worked closely with the WCRFI leadership team in defining the new brand positioning and brand messages. We evolved a new global identity and developed a new sub-brand - Cancer Prevention - that speaks to the public about how anybody can act to reduce the threat of cancer through changing their eating and exercise habits.
The existing Continuous Update Project brand (cancer research publications) and its collateral was developed to adopt the new overall identity, ensuring a more cohesive look and feel across all WCRFI communications.